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readers
thoughts

"The book slices like a hot knife through all the turgid, pseudo-academic nonsense that surrounds branding. It's now on the course list for my graduate students, and new members of my team at Ogilvy get a copy with their training materials."

- Brian Collins, executive creative director, Ogilvy & Mather Worldwide

The author

Marty Neumeier is a Director of Transformation at Liquid Agency, a firm that develops strategic innovation, build charismatic brands, and transform organisational culture.

back cover

Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution.

Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet."

reviews

"The surprise book of the year!"
‍- JOHN MOORE, Fast Company

"The first book on brand that seems fresh and relevant"
- RIC GREFEÉ, executive director of AIGA

"Cuts to the heart of what brand is all about."
- SUSAN ROCKRISE, Intel

"Read this book before your competitors do!"
- TOM KELLEY, IDEO

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back cover

Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution.

Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet."

The author

Marty Neumeier is a Director of Transformation at Liquid Agency, a firm that develops strategic innovation, build charismatic brands, and transform organisational culture.

readers
thoughts

"The book slices like a hot knife through all the turgid, pseudo-academic nonsense that surrounds branding. It's now on the course list for my graduate students, and new members of my team at Ogilvy get a copy with their training materials."

- Brian Collins, executive creative director, Ogilvy & Mather Worldwide

reviews

"The surprise book of the year!"
‍- JOHN MOORE, Fast Company

"The first book on brand that seems fresh and relevant"
- RIC GREFEÉ, executive director of AIGA

"Cuts to the heart of what brand is all about."
- SUSAN ROCKRISE, Intel

"Read this book before your competitors do!"
- TOM KELLEY, IDEO

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enfield town

Palace Exchenge
Enfield Town
London
EN2 4FF
United Kinkdom

Mon-Saturday
09:00 - 18:00

Tel: 0330 1234 5678

enfield town

Palace Exchenge
Enfield Town
London
EN2 4FF
United Kinkdom

Mon-Saturday
09:00 - 18:00

Tel: 0330 1234 5678

enfield town

Palace Exchenge
Enfield Town
London
EN2 4FF
United Kinkdom

Mon-Saturday
09:00 - 18:00

Tel: 0330 1234 5678

enfield town

Palace Exchenge
Enfield Town
London
EN2 4FF
United Kinkdom

Mon-Saturday
09:00 - 18:00

Tel: 0330 1234 5678

enfield town

Palace Exchenge
Enfield Town
London
EN2 4FF
United Kinkdom

Mon-Saturday
09:00 - 18:00

Tel: 0330 1234 5678

enfield town

Palace Exchenge
Enfield Town
London
EN2 4FF
United Kinkdom

Mon-Saturday
09:00 - 18:00

Tel: 0330 1234 5678

enfield town